WOMM-U | Brands Social video ditty
Last night at WOMM-U, Gary Spangler from DuPont hosted a conversation for brand marketers learning to better navigate the social media waters. John Andrews, Wal-Mart’s Sr. Manager of Emerging Media, led a brands-to-brands conversation about lessons Wal-Mart has learned from its social media endeavors.
This video snippet is in response to a question on how Wal-Mart is measuring success with tapping into conversations happening online.
