WOM TRUTHS

I’m starting a new series on the ALL THINGS WOM blog. Over the next couple months, I’ll be sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. It’s being called WOM TRUTHS.

This WOM TRUTHS series is somewhat inspired by NPR’s “This I Believe” essay series, which was based on a radio program hosted by Edward R. Murrow in the 1950s. However, this series is more than sharing beliefs … it’s sharing truths.

A belief is more of a hypothesis while a truth is a fact. And the facts we’ll discuss will be based upon personal lessons I’ve learned as well as lessons learned from current happenings in the world of word-of-mouth.

Stay tuned. WOM TRUTH #55 gets posted on Tuesday.

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John Moore

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Author his web sitehttp://allthings.womma.org

05

07 2009

by John Moore
posted in WOM TRUTHS

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1. 

   Stephen Rollins #

   07.16.2009 14:40

   1

   I am preaching this Sunday on Matthew 9:18-38. In this section of Scripture it twice mentions that the news about Jesus spread as a result of the healings He did. The passage then concludes with an admoniton for word of mouth workers to go out and work the harvest. This led me to do some internet research on WOM advertising, led me to your website, and the “presto” there is WOM Truth #9. The usage of the word “evangelist” caught my attention immediately and now I have an illustration for Sunday’s sermon. I better you never thought WOMMA would be mentioned in a sermon. Then again, maybe you did.

   Thanks,

   Stephen Rollins