Don’t Tell. Do Ask.
More chatter is happening regarding the Federal Trade Commission’s forthcoming guidelines on endorsements and testimonials in online marketing. It’s not an easy topic for us marketers to understand. However, it is something we will need to understand if physical word-of-mouth and digital word-of-mouth are to remain the most credible form of advertising.
No matter what the FTC dictates, I believe if we marketers follow a DON’T TELL. DO ASK. policy … all will be fine.
“Don’t Tell? Do Ask?,” you ask.
Click below for a 3:20 minute video ditty explaining why “Don’t Tell. Do Ask.” is a basic policy all marketers should follow when designing and delivering their next word of mouth marketing program.
