WOM at WORK
In an earlier post I shared WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising. Using Word of Mouth activities in this way is about designing a business to showcase its unique personality in ways customers are compelled to tell others about.
Add Austin Pizza to the list of companies using its personality as it’s advertising.
Austin Pizza has 11 eleven locations in Austin, TX. Recently they closed a location. Instead of posting a small generic sign in the window informing people of the store being closed … Austin Pizza posted a BIG SIGN with some sassy copy.
The Good News/Bad News copy has some personality. Caught my attention. I’m talking about it now online and I’ve told others offline.
The takeaway is simple … if you find ways to show your company’s personality, you’ll find Word of Mouth will follow.
This is great. Thanks for posting.
This is cheesy and looks like an oversized ad in a telephone book- and it works wonders! The choice to leave the area code out of the phone number speaks right out to Austin local folk (who love their restaurant industry)
Was also impressed with Austins Pizza website. It has personality, right along with the rest of Austin.
Dear Austin,
You are special to me. You may be the only US town who hasn’t changed every business sign to Helvetica font. You have silver fire-hydrants and things seem to cover more surface area on land. For this, you have a special place in my heart that somewhat resembles outer space.
Love,
Michele