Practical Advice (FTC Stuff)
Given the revised FTC Guidelines requiring disclosure, Ian Paul from PCWorld shares practical advice for how we can credibly participate in online social media.
“If you receive gifts, money or any other type of compensation from a product manufacturer or service provider you have to disclose it.”
“If you are going to tweet about how awesome your employer is, make sure everybody knows you work there.”
READ MORE from Ian Paul.
WOMMA member, IZEA, also provided a practical deep-dive for marketers, bloggers and celebrities yesterday: http://izea.com/ftc-compliance-easy/
There are two pieces to regulatory compliance: 1) doing what is required and 2) documenting that you did what was required. That means managing blogger outreach via one-off emails and phone calls could become a compliance nightmare. As a blogger, advertiser and investor with IZEA, I’m glad to see they offer the tools, like Campaign Dashboards and Disclosure Audits, to make it easy and effective for everyone.