WOMMA’s Archived FTC Webinar
Much has been written and much will continue to be written about the implications of the revised FTC guidelines on endorsements and testimonials in advertising. For WOMMA, we’ve been tracking these matters since the inception of WOMMA. Ethics in marketing has always mattered to WOMMA.
Our Ethics Code is 100% compliant with the new FTC regulations. In fact, the FTC cited WOMMA standards throughout their guidelines document (.pdf) so you can trust the information we’ve been sharing how to design word of mouth and social media marketing programs to be ethically sound.
On Thursday, October 8 WOMMA hosted a webinar discussing the updated regulations from the FTC on endorsements and testimonials used in advertising as it relates to social media marketing programs. Paul Rand, WOMMA’s president elect and CEO of the Zocalo Group discussed how these new regulations will impact marketers with WOMMA’s legal counsel Anthony DiResta from the Manatt Phelps & Phillips law firm.
You can view an archived unedited 60-minute version of the webinar on SlideShare. An edited version (10:30 minutes) can also be viewed.
During the second part of the webinar, Paul Rand asked Anthony DiResta to give a legal perspective to important questions concerning how businesses and bloggers should practically address these new FTC guidelines.
I’ve edited this Q&A discussion from the webinar into a short presentation. Click on the play button below to listen and learn. Questions asked and answered in this presentation include:
