We’re continuing to share perspectives from WOMMA members on how their companies are incorporating and interpreting the new FTC guidelines.

Blake Cahill, vice-president of corporate marketing with Visible Technologies, steps up to plate and take his swings at three questions we’re asking WOMMA members to sound off on.

Q1: What concerns have your clients raised to you about the FTC requiring disclosure?

BLAKE: “We have a wide variety of clients that are investing in listening, learning and engaging with their customers in the social media channel and the most important attribute they share is being transparent when they engage. They really want their customers to know who they are.”

Q2: What is Visible Technologies doing to ensure compliance with the disclosure requirement?

BLAKE: “Well, we don’t execute marketing programs on behalf of our customers but our technologies require that brands or agency domains be used when responding using our technologies.

Q3: Have you seen a best practice example of disclosure? If so, do share who is doing what and why you see it as a best practice.

BLAKE: “From a best practice perspective, I am seeing domains and twitter handles being created that embed the brand name or department as part of the .com address or twitter handle. For example @comcastcares or @ask_wellsfargo. This way end customers can see and know that it belongs to the brand or department because it is also promoted or mentioned directly on a customer’s website or other forms of regular customer notification.”

More perspectives from WOMMA members on the FTC Guidelines to come …