Lots happening at the Talkable Brands conference. Yesterday was only a half-day, today is a full-day. The twitter stream yesterday was active with over 30-pages of tweets (read the .pdf transcript). The flickr photostream is also active.

I brought along my dingy video camera and captured some of the day one general session presentations. (Expect more video from day two and three.)

John Bell, out-going WOMMA president and honcho at Ogilvy 360 Digital Influence kicked off the TALKABLE BRANDS conference by putting into perspective where word of mouth is in today’s social media world. Here’s a snippet:

Dr. Walter Carl, WOM researcher and ChatThreads delivered the “State of WOM” address. He talked measurement and gave guidance to marketers that measurement is great but we must measure the right things. Sample some of his comments in this video: