VIDEO | Socializing Media Podcast
At the WOMMA “Creating Talkable Brands” Conference in Vegas, I stumbled upon Steve Hershbeger (ComBlu), Blake Cahill (Visible Technologies), and Sean O’Driscoll (Ant’s Eye View) doing their “Socializing Media” podcast in the conference room foyer at Paris Hotel.
Their weekly podcast routinely highlights smart marketers and smart thinking about how brands can better connect with customers in the online world.
This video shares snippets of smart marketers talking community, influencers, word of mouth, and social media. The smart marketers include Scott Wilder, Emanuel Rosen (“Anatomy of Buzz Revisted”), Ian Baer (Cheil Worldwide), and Pauline Ores (IBM).
Video breakdown:
0:00 – 0:45 | Intuit community building with small businesses
0:45 – 2:08 | Distinguishing between “Influencer” & “Influential”
2:12 – 4:30 | The next big idea for marketers
4:31 – 4:40 | Emanuel Rosen on the state of WOM
4:41 – 6:25 | Attention Building vs. Community Building
6:25 – 8:05 | Consumer electronic brands and social media
8:05 – 8:50 | Kristen Smith, WOMMA Exec. Director
In the hour-long show, more smart marketers joined the podcast to sound off on all things word of mouth and social media marketing. Click here to listen to the full episode of “Socializing Media.”
