Creating & Energizing Brand Advocates
Last month I joined Zuberance ceo/founder Rob Fuggetta for a webinar on creating and energizing brand advocates through word of mouth marketing.
Rob presented his company’s recent work for Symantec’s Norton anti-virus software where 10,000 Norton brand fans were energized to post online reviews. The result was significant: average online ratings increased from two-stars to four-stars and Norton’s “net promoter” score doubled. This online word of mouth program from Zuberance was recently awarded a 2009 Groundswell award.
I opened the webinar with some general information about the impact of word of mouth and a unique way to look at creating on-going word of mouth.
Watch and listen to this archived webinar…
