Advertising That Sparks Conversations
MINI COOPER gets it. They know how to use advertising to spark conversations. In Amsterdam, MINI’s ad agency created an outdoor campaign that managed to break through the holiday advertising clutter.
This is old school offline WOM that spreads online as well. You may have already seen this passed around over email or twitter. On the MarketingProf’s DailyFix blog, Paul Williams breaks down the marketing strategy behind creating advertising that is worthy of WOM by being:
Read Paul’s excellent breakdown of MINI’s WOM-worthy advertising.
I guarantee that one ad cost less and had much more impact than any billboard in terms of ROI. Not to mention how many people with smart phones and video cameras took the time to spread this unique advertising freely worldwide.