The Most Common WOM Activity is…
According to a recent survey from Synovate for PostRelease.com, the most common word of mouth (WOM) activity is helping someone, either a friend or family member, with making a purchase decision.
Also, 40% of the survey respondents said they shared advice with friends and family offline (in-person or via phone) about something they read online.
This is strong evidence to support the 90/10 split of offline WOM to online WOM.
Learn more from this emarketer article.
