WOMMA’s Measurement & Metrics Guidebook

Word of mouth marketing works. However, as marketers we can struggle to measure the impact of our WOM programs. WOMMA has recently published its MEASUREMENT & METRICS GUIDEBOOK to serve as an educational resource for word of mouth and social media marketers.

In this Guidebook, researchers, marketers, academics, and practitioners share measurement best practices that address both online and offline forms of WOM. Watch the short video below to learn more:

NOTES:
This Guidebook is available as a free PDF download to WOMMA members. A bound version of the Guidebook is available for non-WOMMA members and WOMMA members. Look inside the pages of the Guidebook here.

About The Author

John Moore

Other posts byJohn Moore

Author his web sitehttp://allthings.womma.org

11

02 2010


by John Moore
posted in Measurement

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3 Comments Add Yours ↓

The upper is the most recent comment

  1. The Real Josh #
    02.14.2010 10:10
    1

    Your link to the WOMMA members page is missing the p on .php. FYI

  2. john moore (WOMMA) #
    02.14.2010 15:55
    2

    thanks for serving as the URL Police … peace and order has been restored to the missing ‘p’ in the link.

  3. The Real Josh #
    02.15.2010 20:43
    3

    Don’t get me wrong I love the content just helping. Keep up the great work!


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