SESSION:
Using Inbound Marketing to Generate Qualified Leads

DESCRIPTION:
The smartest businesses today are using savvy inbound marketing techniques to not only be found online but also to convert new website visitors in customers. Cilk Arts is one of these smart businesses. Learn how Cilk Arts optimized their web presence and social media participation to be found by more prospects and convert higher percentages of these prospects into paying customers.

TEACHERS:
Mike Volpe (Hubspot)
Ilya Mirman (Cilk Arts)

THREE QUESTIONS:
What marketing challenge does your School of WOM session address?
MIKE VOLPE (MV): “How to get more leads and build your brand at a low cost.”

Describe the moment you knew this marketing program was making a difference.
(MV): “When Cilk Arts had a single blog article attract over 10,000 visitors, we knew that it was making a difference.”

Share one actionable takeaway attendees will learn from your session.
(MV): “How to use inbound marketing to attract more leads and customers to your business at a 60% lower cost than traditional outbound marketing.”

>> Learn more about the School of WOM and review the full agenda.