SESSION:
FedEx | Mastering the Art of Enterprise-wide Social Media Integration

DESCRIPTION:
It’s much easier said than done for a big company to experience the benefits of social media to build brand loyalty, resolve issues, engage customers, gather feedback, and grow revenue. FedEx will discuss their blueprint for successfully integrating social media across their organization as a value-adding channel that compliments and extends their existing communications, sales, customer service, and product management efforts.

TEACHERS:
Blake Cahill (Visible Technologies)
Diane Terrell (FedEx)

THREE QUESTIONS:
What marketing challenge does your School of WOM session address?
BLAKE CAHILL (BC): “Leveraging social channels for social intelligence or business results and the transformation it can be for marketing/consumer insight/reputation management or customer service.”

Describe the moment you knew this marketing program was making a difference.
(BC): “I knew we were tracking well when during the inaugural program we began receiving emails of thanks and questions from attendees.”

Share one actionable takeaway attendees will learn from your session.
(BC): “The easy part of social is ‘starting to pay attention’ … while the really hard work comes from investing in people and processes within your business to deal with, leverage, and or exploit the full potential of this exciting and transformational channel.”

>> Learn more about the School of WOM and review the full agenda.