What is a Talkable Brand?
At WOMMA, we use the term TALKABLE BRAND as a way to define a brand that’s worth talking about offline and online. During next week’s SCHOOL OF WOM Conference, we are going to be talking a lot about talkable brands.
We recently asked our Board of Directors of smart marketers to explain what makes a brand talkable. Their answers are worth reading and worthy of being talkable.
View more presentations from Word of Mouth Marketing Association.
What is a talkable brand - one that people will tell stories about at parties.