3 Steps to Ethical Social Media Marketing
Last month I wrote an article for the Social Media Examiner sharing three steps marketers must take to keep word of mouth credible in social media marketing. The article addresses long-standing WOMMA Ethics Code themes of disclosing relationships, honesty of opinion, and monitoring compliance.
To read the article, click on the image below…
Hi John,
I really enjoyed your article on Social Media and the importance of trying to keep the word of mouth factor credible.It is in my view high time that greater lengths are taken to force people to report honestly and without bias with regards to product reviews and the like.Where are we without trust?.
regards
Jay